Proposal

=**Proposal**=

This social campaign will focus on how there are so many sides to a celebrity that we all identify different with them. We will focus on how celebrities help empower youths today and how they can motivate others to be an active part of their community. We'll examine certain celebrities such as Michael Jackson, Lady Gaga and a few others who reach out to their fans and empower them through certain qualities they have. The group will analyze the negative over-exposure of celebrities and emphasize the positive impacts they impose on their fans.
 * Overview:**

Goals and Objectives

 * ====Focus attention of positive actions within Hollywood====
 * Emphasizing how celebrities empower youths to be themselves, be unique and strive to be all they can
 * It is relevant because media has created pre-constructed images of celebrities that appear as role models for a target audience, in reality however, we all identify with celebrities differently and only understand the complexity as a true fan.
 * Analyze how celebrities' certain qualities and actions influence and affect their audience.

Audience

 * Males and females between the ages of 15 to 25 years old.
 * People within this age range are aware of what occurs in the media - they understand that what the media shows is not particularly true; there are two sides to every story.


 * Look at Hollywood and identify the positive and how that can help inspire and empower youths
 * What is it about those celebrities that makes us want to be who we are. How do we identify with them.

Content Planning

 * Celebrities such as Michael Jackson and Aubrey O'Day will help us get our main message across. For example, Aubrey's provocative side is more public, while not many people are aware that she is educated. This goes to show how celebrities are so complex and we do not really see 'who' they are through their media representation, there is more to meets.


 * PowerPoint presentation: will be used to present to students for various motivational speeches in schools or lecture rooms.
 * Commercial: is an effective medium to communicate to the target audience using visuals and audio.
 * Poster: effective to create awareness about the social message using visuals posted in various locations that the demographic visits.


 * Bibliography**

[|www.aubreyoday.com] [|www.perezhilton.com] [|www.entertainmentwise.com] [|www.collegecandy.com] [|www.emeraldinsight.com] Visual/Conceptual references**
 * www.youtube.com